营销与整合传播

我们正在通过印刷品和网络讲述这所大学的故事.
会议背景

为什么品牌很重要

识别强大的品牌帮助我们从人群中脱颖而出, enabling 十大体育外围平台排名 to be easily recognized and remembered by students, 教师, 和社区.

声誉有效的品牌可以提高我们的声誉, helping to establish trust and credibility among prospective students, 校友, 和合作伙伴.

招生一个明确的品牌可以吸引和吸引未来的学生, helping to showcase the unique qualities and offerings of Fitchburg State.

校友参与: Strong branding fosters a sense of loyalty and connection among 校友, encouraging their active involvement in supporting the university's goals and initiatives.

竞争优势: A distinct and well-executed brand can give Fitchburg State a competitive edge, helping it to differentiate itself from other institutions in a crowded educational landscape.

查看我们的品牌资产


从产品和活动营销到摄影, 数字内容管理, 公共关系, 我们提供指导, 为教师提供政策和咨询服务, 工作人员, and student organizations who require 市场营销 strategies and materials.

Our 工作人员 coordinates with all university departments to plan and execute integrated 市场营销 campaigns. The team also coaches departmental web content managers on best practices for the website and 社交媒体 channels.


需要为即将到来的活动提供营销协助? 你想让未来的学生了解一个新项目吗?

Use the forms on this page to connect with 营销与整合传播 to spread the word about the things you do!

If you have a story about how Fitchburg State has made a difference, 无论你是学生, 教员, 工作人员, 或校友, 我们想听听你的意见.

告诉我们你的故事!

我们能为您做些什么?

Select from the following internal Fitchburg State forms based on your need:

市场营销要求

有社交媒体或摄影需求? 在市场营销方面寻求帮助? 为广告或促销项目填写此表格.

公共关系:请求宣传

十大体育外围平台排名与当地的, state and national media to promote news and information about the university and its respective departments and organizations. 使用此表格提交您的详细要求.

Web内容请求

需要更新十大体育外围平台排名的网站? 请使用此表格告诉我们如何提供帮助.

的指导方针

社交媒体

These guidelines provide a way to promote the university in the best way possible on 社交媒体 platforms. We invite you to send in content to us in Marketing and we are here to support you and your department the best way on 社交媒体.

网页内容

The resources on this page will help ensure that your web pages feature high-quality content while also meeting branding guidelines.

视觉识别和市场店面

Presenting a strong visual identity is a critical part of our efforts to promote the university. This page lists our best practices and guidelines on how to accomplish that. You'll also find guidelines on how to establish a Marketplace storefront, 包括店面的默认图像. 

资源

Watch the video below for 指令 on how to use SmugMug, our photo storage platform.

Do you need a visual for a flyer, PowerPoint presentation, or for your web page? 去我们的 SmugMug 帐户查看我们最新的照片和视频从校园各地.

我们的残疾服务办公室有很多资源 创建可访问外展 对于我们的学生. 

When submitting PDFs for the website it is important that you make them accessible. IT创造了 一个视频和幻灯片 来帮助这个过程. 

When requesting for Google files to be shared on the university website it is imperative that they be submitted with a department as the owner of the file and not an individual. 这有助于消除网站上潜在的坏链接. 

IT创造了 指令 来帮助这个过程 of transferring ownership of a file from an individual to a department account. 

需要使用 大学的标志? This page contains guidelines as well as files you can download for use with your project. 

认识我们的员工

凯丽·诺里斯,市场总监
市场营销和综合传播总监

凯利·诺里斯,87年和09年的MBA

Responsible for coordinating and directing the 市场营销 of the University and its programs to prospective students, including overseeing the Office of 营销与整合传播. 这包括管理负责我们网站的员工, 社交媒体, 和视频/摄影, 还有我们的校园平面设计师. knorris@worldwide-realestate.net, 978.665.3842
金·麦考伊-布劳泽,网络内容营销专家
网页内容专员

金·麦考伊·布劳泽92年毕业

我可以帮你更新你的网页. Whether it's a complete page overhaul or a quick and easy edit, I can make it happen. 如果您需要更新,请提交 网站内容请求 我和营销团队的其他成员也会得到这份工作. kmccoybl@worldwide-realestate.net, 978.665.3781
卡罗琳·兰尼,新媒体营销
新媒体

卡罗琳·穆伦

我管理学校的所有社交媒体, promoting the Fitchburg State community across all 社交媒体 platforms, 包括研究生院, 在线和继续教育账户. 我创造内容,推广活动,展示大学. 需要社交媒体的帮助? 填写我们的 市场推广申请表. 有兴趣成为 学生社交媒体大使? 让我们聊天! clanni1@worldwide-realestate.net, 978.665.3033
安迪·坎宁安
视觉元素

安迪·坎宁安

着眼于真实性, I can help you tell your stories visually with photography and video. 请求 是否在考虑可用性的基础上逐个审查, 以及营销和整合传播的整体使命. LinkedInacunnin3@worldwide-realestate.net, 978.665.4128
帕梅拉·布德罗平面设计师的肖像
高级平面设计师

帕梅拉Boudreau

我管理平面设计, overseeing and producing creative graphic designs for both print and digital media that enhance and promote the image and mission of the university. 发送请求到 design@worldwide-realestate.net 满足您的设计需求. psboudreau@worldwide-realestate.net
邦妮·麦卡洛的肖像
二级平面美术技术员

邦妮·麦卡洛88年94年19年

I design print, electronic files, and large-format media for the university and its departments. 我也在表单团队,创建动态的在线表单. 发送请求到 design@worldwide-realestate.net 向另一位设计师帕姆和我求助,或者 forms@worldwide-realestate.net 如果您有一个新的窗体项目.

公共关系

The 公共关系 Office is a source of news and information about 十大体育外围平台排名. 通讯和公共事务主任 马修Bruun is the media contact for Fitchburg State and produces press releases on university events as well as articles for the University's publications. He is available to 教师 and 工作人员 as a resource for writing and proofreading department publications.

Matt Bruun公共关系

联系马修·布鲁恩 mbruun@worldwide-realestate.net or 978.665.4694,或邮寄至:

营销与整合传播
十大体育外围平台排名
克朗代克大街167号.
菲奇堡,马萨诸塞州01420

索取公共纪录

请求 for public records are handled in accordance with the Massachusetts Public Records Law. 该法将“公共记录”宽泛地定义为包括“所有书籍”, 论文, 地图, 照片, 录制的磁带, 财务报表, 统计表格, 或其他证明材料或数据, 不考虑物质形式或特征的, made or received by any officer or employee" of the state of Massachusetts. 这些信息将在收到后处理, and the report will be emailed to the address provided in the request.

十大体育外围平台排名's designated Records Access Officer is 马修Bruun, 通讯和公共事务主任. 

公开档案查阅主任
马修Bruun
十大体育外围平台排名
978.665.4694(办公室)
mbruun@worldwide-realestate.net

有关该法律的更多信息可在 马萨诸塞州公共记录法指南 (PDF).

如欲索取大学警方报告副本,请使用 索取公开纪录表格 (PDF)或浏览 大学警察 页面以访问其表单.

校园的出版物

Here are some of the ways we're talking about all the great things our students and 教师 are doing:

菲奇堡州立杂志

菲奇堡州立杂志 是我们的数字校友杂志吗.

今天的十大体育外围平台排名

An archive of our bi-weekly newsletter, 今天的十大体育外围平台排名

有问题? 保持联系!

让我们知道我们能帮上什么忙!